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Practical AI

Use AI confidently. Today.

A plain-language guide to what AI is, when to use it, and how to get great results.

01

What is AI?

AI is a technology that learns patterns from massive amounts of data and uses those patterns to do new things — answer questions, generate writing, summarize documents, write code, create images, and a lot more.

Two Main Types of AI

Predictive AI

Predicts outcomes from patterns in data. Powers fraud detection, recommendation engines, demand forecasting, medical diagnostics. It tells you what is likely to happen.

Generative AI

Creates new content — text, images, code, audio, video. Powers ChatGPT, Claude, Midjourney, and the tools this site is mostly about. It produces something that did not exist a moment ago.

How These Models Learn

Modern AI models are trained on billions of examples — books, articles, websites, and conversations. They learn patterns: grammar, facts, reasoning, code structure, what good writing sounds like. Once trained, they don't look anything up. They predict, token by token, what should come next given everything they've seen.

The AI Tool Landscape

General-Purpose Tools

  • ChatGPT — OpenAI
  • Claude — Anthropic
  • Gemini — Google
  • Copilot — Microsoft
  • Grok — xAI
  • Perplexity — Perplexity AI

Specialized Tools

  • Midjourney — Image generation
  • Flux — Image generation
  • Fireflies — Meeting notes
  • Gamma — Slide decks
  • Grammarly — Writing assistance
  • Jasper — Marketing copy

What Model Should I Use?

Fast Mode

Instant answers. Great for everyday questions, quick rewrites, brainstorming, and routine tasks. Pick this 90% of the time.

Thinking Mode

The model deliberates before answering. Slower, but much better at complex reasoning, multi-step problems, math, and code. Reach for it when the stakes are higher.

Tools & Features to Know

Today's AI assistants are no longer just text-in / text-out. These are the features that matter most — what each one is, when to reach for it, and where to find it.

01

Thinking Mode

A setting that tells the model to deliberate step-by-step before answering instead of responding instantly. Trades speed for accuracy on hard problems.

Example: Ask Claude to plan a five-day Tokyo trip with three kids, dietary restrictions, and a $3,000 cap. Fast Mode gives you a generic itinerary; Thinking Mode actually reconciles the constraints and flags conflicts.

Available in: Claude (Extended Thinking) · ChatGPT (o-series) · Gemini (Deep Think) · Grok (Think)

02

Web Search

Lets the AI look things up live on the open web instead of relying only on its training data. The model decides when to search; you can usually force it on or off.

Example: Ask "what changed in the SEC's climate disclosure rule this month?" Without web search the model is stuck at its training cutoff and may guess. With it, you get a current answer with links.

Available in: Every major chat tool — ChatGPT, Claude, Gemini, Copilot, Grok, Perplexity (built around it)

03

Deep Research

An autonomous research mode where the AI plans a multi-step investigation, browses dozens of sources, and produces a cited written report. Takes 5–30 minutes; runs while you do other things.

Example: "Build me a competitive landscape of US-based vertical SaaS companies with under 50 employees serving the construction industry. Include funding, headcount, and a one-line take on each." You get a footnoted report you can hand to a stakeholder.

Available in: ChatGPT (Deep Research) · Gemini (Deep Research) · Perplexity (Deep Research) · Grok (DeepSearch)

04

Memory

The model remembers things you tell it across separate conversations — your name, role, preferences, ongoing projects — without you having to repeat yourself every time. You can review and edit what it remembers.

Example: Tell ChatGPT once that you write in plain language, prefer bullet lists, and work in higher ed. From then on, every new chat opens with that context already loaded — no preamble required.

Available in: ChatGPT (Memory) · Claude (Project memory) · Gemini (Memory) · Grok

05

Personalization

Set persistent instructions that shape how the AI talks to you — tone, length, default formatting, what to assume about your work — applied to every new conversation.

Example: Tell Claude once: "I'm a marketing director. Default to 200-word responses, skip the disclaimers, and challenge weak ideas instead of just agreeing." Every chat starts in that mode.

Available in: ChatGPT (Custom Instructions) · Claude (System Prompts / Styles) · Gemini (Saved Info)

06

Document Analysis

Drop a PDF, Word doc, spreadsheet, slide deck, or audio file into the chat. The model reads it as part of your conversation and can summarize, compare, redline, pull data, or answer questions about it.

Example: Upload a 60-page contract and ask: "summarize the obligations on us, list anything unusual compared to a standard MSA, and draft a redline I can send back."

Available in: ChatGPT · Claude · Gemini · Copilot · Grok — typical limits: PDFs, Office docs, CSVs, audio

07

Image Analysis

Upload a photo, screenshot, chart, or whiteboard scribble and the model can read what's in it — text, diagrams, objects, handwriting — and answer questions about it.

Example: Photograph a confusing nutrition label and ask "is this OK for someone on a low-FODMAP diet, and what are the worst ingredients?" Or paste a screenshot of an error message and ask what's wrong and how to fix it.

Available in: Every major chat tool now sees images — ChatGPT, Claude, Gemini, Copilot, Grok

08

Image Generation

Create images from a text description. Modern versions also edit images you provide — change the background, swap the outfit, restyle, remove a person, or extend the canvas.

Example: Upload a phone photo of your living room and prompt "make it look like a Pacific Northwest cabin — wood walls, warm light, fewer cables." You get a preview good enough to share with a designer.

Available in: ChatGPT (GPT-Image) · Gemini (Imagen / Nano Banana) · Midjourney · Flux · Adobe Firefly

09

Voice Mode

Talk to the model and have it talk back, in real time, with a natural-sounding voice. Most implementations now hear tone of voice and can be interrupted mid-sentence.

Example: Run a 20-minute mock interview while you walk the dog. The model plays a tough hiring manager, asks follow-ups, then debriefs you on what to tighten. No typing.

Available in: ChatGPT (Advanced Voice) · Gemini Live · Claude (voice on mobile) · Grok (Voice Mode)

10

Video Mode

Two flavors. (1) The model can see your camera or screen in real time and react to what's in front of it. (2) The model can generate full video clips from a text prompt.

Example: Point your phone at a broken sprinkler valve and ask "what is this part and where do I get a replacement?" — the model identifies it on camera. Or generate a 10-second cinematic shot of a kayak gliding through fog with Veo or Sora.

Available in: Live video: ChatGPT, Gemini Live · Generation: Sora (OpenAI), Veo (Google), Runway, Kling

11

Coding

The model can write code in any common language, explain it, debug it, and in many tools actually run it in a sandbox to verify the result. Goes well beyond pasting a snippet.

Example: Upload a messy CSV of sales data and ask "what were the top 5 products by margin in Q3, and chart them by week?" The model writes Python, runs it, and returns the numbers + a chart — no spreadsheet acrobatics.

Available in: ChatGPT (Code Interpreter) · Claude (Analysis Tool, Claude Code) · Gemini · purpose-built: Cursor, Windsurf, GitHub Copilot

12

Computer Use

Give the model control of a virtual desktop — it can move the mouse, click, type, open apps, and operate software the same way you would. The lower-level cousin of Agent Mode.

Example: Hand Claude a spreadsheet, ask it to open a browser-based BI tool, build a specific report, and save the result back to your folder. It drives the apps directly instead of telling you what to click.

Available in: Claude (Computer Use) · ChatGPT (Operator) · Gemini (Project Mariner)

13

Agent Mode

The AI doesn't just write the answer — it does the work. It plans the steps, opens a browser, fills forms, runs code, and returns a finished result. You set the goal; it figures out the path.

Example: "Find me three flights from SEA to BOS next Friday under $400, in a comparison table, then add the best one to my calendar." The agent opens kayak.com, runs the searches, and (with permission) writes the calendar event.

Available in: ChatGPT (Agent Mode) · Claude (Claude Code, Computer Use) · Gemini (Project Mariner)

14

Connectors & MCP

Plug the AI directly into your tools — Gmail, Drive, Notion, Slack, GitHub, your database — so it can read and act in those systems with your permission. MCP (Model Context Protocol) is the open standard that powers most of this.

Example: Connect Claude to your Notion workspace and Google Calendar, then ask: "look at my project plan in Notion, find this week's deadlines, and tell me which meetings on my calendar should be moved." It reads both directly — no copy-paste.

Available in: Claude (Connectors / MCP) · ChatGPT (Connectors) · Gemini (Workspace integrations) · custom via MCP servers

15

Skills

Reusable instruction packs you install once and then invoke by name — like add-ons that teach the model a specific workflow, format, or set of guardrails.

Example: Install a "Brand Voice" skill that knows your style guide, tone, and forbidden words. From then on you can say "draft this announcement using brand-voice" and it produces on-brand copy without re-explaining the rules each time.

Available in: Claude (Skills) · ChatGPT (GPTs play a similar role) · custom skill libraries are emerging across the major tools

16

Projects

A persistent workspace that bundles a set of files, custom instructions, and chat history around a single piece of work. Every conversation inside the project shares that context.

Example: Create a "Q4 Board Deck" project, drop in last quarter's deck, the financial model, and a rubric for what good slides look like. Any chat in that project already knows your goals, history, and constraints.

Available in: Claude (Projects) · ChatGPT (Projects) · Gemini (Gems) · Notion AI

02

When Should I Use AI?

AI works best on routine professional tasks that require skill but follow predictable patterns — and on personal tasks where it can save you time, sharpen your thinking, or handle the parts you find tedious.

It's Not Google

Most people treat AI like a search engine — that's like using a race car to deliver pizza. You'll get there, but you're missing the point. Google answers your query. AI helps you do the work.

Use Google when

  • You need one specific fact
  • You want the most recent information
  • You need to verify something is true

Use AI when

  • You want a fact and the explanation around it
  • You have a series of related questions
  • You need help thinking through a complex topic
  • You want to explore ideas, not just retrieve them

Searching looks like this:

best vacation spots with kids

Instructing looks like this:

Act like a travel agent. Plan a 5-day family trip in August with kids under 10, $2K budget, flying from Seattle. Include rainy-day activities.

You're not searching. You're instructing.

Real Work Examples

  • Drafting emails, reports, and proposals
  • Summarizing long documents and meeting notes
  • Brainstorming names, taglines, and concepts
  • Translating text between languages
  • Cleaning up data or generating boilerplate code
  • Preparing for interviews, presentations, and tough conversations

Personal Examples

  • Planning trips and creating itineraries
  • Cooking — recipes, substitutions, meal plans
  • Explaining anything in plain language
  • Helping with homework or learning a new topic
  • Writing thoughtful messages — birthday notes, condolences, apologies
  • Sorting through a decision out loud

Strengths vs. Weaknesses

AI is great at

  • Brainstorming ideas
  • Drafting written content
  • Summarizing long documents
  • Reformatting and rewriting
  • Explaining difficult concepts
  • Translating between languages
  • Generating starter code

AI struggles with

  • Up-to-the-minute facts (without web search)
  • Math and precise calculations (without tools)
  • Anything where being wrong has real consequences
  • Tasks needing genuine human judgement or empathy
  • Knowing your private context unless you provide it

When Not to Use AI

Five times to put AI down — beyond the obvious (illegal use, anything where being wrong is catastrophic):

01

When you need to learn and synthesize

Asking for a summary isn't the same as reading. AI shortcuts the thinking that makes the learning stick.

02

When accuracy has to be near-perfect

Hallucinations are confident and plausible — the kind of error you stop catching once you trust the output.

03

When you don't yet know how AI fails

AI doesn't fail like humans. It will agree with wrong answers, double down, or fabricate a convincing source. Get hands-on with the failure modes before you trust important work to it.

04

When the effort is the point

Writers rewrite, athletes practice, students struggle. If working through the problem is what produces the insight, AI removes the insight.

05

When AI is genuinely bad at the task

Counting letters, rigorous arithmetic without tools, anything where it pattern-matches when it should compute. There's no manual; trial and error is the only way to learn the edges.

Don't do this

AI, write my performance review for my direct report Sarah. She's been struggling but I don't want to deal with the difficult conversation.

Removes the human element that makes feedback meaningful — and ducks the management work that actually matters.

Check Your Company Policy First

Before pasting any work content into a public AI tool, check your company's AI policy. A few common rules:

  • Don't paste customer data, PII, or financial information into consumer chat tools.
  • Use the company-approved AI tool when one exists — it's often the same model with the right privacy controls.
  • Don't upload anything you wouldn't email to a stranger.
  • If in doubt, redact, paraphrase, or ask IT.

03

How to Use AI

The single biggest factor in getting a great answer from AI is the quality of what you send it. A simple framework — and the willingness to keep talking to it — does most of the work.

The RTCF Prompting Framework

R
Role

Assign the AI a persona. "You are a senior copywriter." "You are a CFO advising a startup." This anchors the model in a perspective.

T
Task

State exactly what you want it to do. "Draft a one-page memo." "Summarize this in five bullets." Be specific.

C
Context

Fill in the relevant background. Who is the audience? What constraints exist? What have you already tried? More context = better output.

F
Format

Tell it the shape you want back. Bullet list? Markdown table? Email? 200 words or 2000? Examples beat abstract instructions.

Before vs. After: A Simple Example

Lazy prompt

Give me a good chicken recipe for dinner.

RTCF prompt

You are a weeknight home-cook coach. Give me a chicken recipe I can make for two people in under 35 minutes using ingredients I likely have in a basic pantry. Skip anything that needs to marinate. Format as: title, ingredients (with substitutions), 5–7 numbered steps, and a "what to serve with it" line.

It's a Conversation

Don't accept the first response. Refine. Redirect. Repeat. That's how you get great work — same as working with a junior teammate who's brilliant but needs guidance. "Make it shorter." "More skeptical." "Try it from the other person's point of view." Each exchange compounds.

You Still Matter

AI is a force multiplier, not a replacement. You bring the taste, the judgement, the relationships, the accountability. Humans are still an essential element of every AI workflow — and the people who do best with these tools are the ones who stay in the loop, not the ones who try to outsource themselves.

A Sample Workflow

Five steps that turn a one-shot prompt into a real working session. The middle three are where the actual quality lives — most people skip straight from Use AI? to Polish, and that's why their results disappoint.

Sample workflow: 01 Use AI? — Determine if it's a good use case. 02 Framework — Create a conversation foundation. 03 Refine — Use follow-up requests to refine. 04 Review — You are the taste maker. 05 Polish — Small manual changes if needed.

04

Prompting Tips

Beyond RTCF, a small set of techniques will make almost every prompt better. Each tip below comes with a copy-pasteable starter you can drop into any AI tool today.

01

Ask Me Questions

Stop guessing what info the AI needs. Let it interview you.

Before you answer, ask me one question at a time until you have enough context to give me a great response. Then answer.
02

Help Me Create a Prompt

Use AI to write better prompts for AI.

I want to create [a meeting agenda for my team's quarterly review]. Help me create a prompt that will produce a great result. Ask me clarifying questions first if you need them.
03

Match My Tone

AI defaults to a generic voice. Anchor it to yours.

Here's a sample of how I write. Match this tone and style in the response below:

[paste 1–2 paragraphs of your writing]

Now respond to: [your actual ask]
04

Favorite Commands

A few one-liners that punch way above their weight.

Rewrite this paragraph using a friendly tone of voice.
Elaborate on the third bullet.
Make it half as long without losing the substance.
What's the strongest objection to this argument?
Translate this for a non-technical audience.
05

Upload Files

Most modern AI tools accept PDFs, docs, spreadsheets, and images. Use them.

Upload a long PDF and ask: "Summarize the key arguments in 5 bullets, then list the 3 weakest claims and why."
06

Show, Don't Just Tell

One concrete example beats five sentences of instructions.

Here's an example of the kind of output I want:

[paste a great example]

Now produce something similar for: [your input]

05

Beyond Prompting

Once you can prompt confidently, the next leap isn't a better prompt — it's changing how you work with AI. Here's where things are going.

01

Context Is the New Prompt

AI cannot do a good job unless it understands the situation. The most leveraged thing you can do isn't writing cleverer prompts — it's feeding the model the right context: the document, the brief, the prior conversation, the data, the constraints, the audience.

Diagram contrasting too-little context (generic reply) with enough context (relevant, on-target reply).
02

From Copy-Paste to Connected

The old workflow was: copy from a doc → paste into AI → copy the answer → paste it back. The new workflow is: connect AI directly to your approved sources and tools so it can read and write where the work actually lives. Less friction, fewer errors, and the AI sees the full picture.

Side-by-side: a person manually gathering and pasting context vs. AI pulling context directly from connected sources.
03

Cross-Model Critique

Use one model to challenge another. Take the output of model A, paste it into model B, and ask "what's wrong with this?" Different models have different blind spots; making them argue surfaces problems neither would catch alone.

Loop diagram: Model A drafts, Model B critiques, Model A revises, repeat — yielding a stronger output.
04

AI on Your Desktop

AI is no longer just a browser tab. Tools like Claude for Desktop and ChatGPT's Mac app can read what you're working on, drive your applications, and stay in the flow with you. The barrier to "let me ask the AI" keeps dropping.

Project workspace folder structure: 00_Inbox, 01_Source/Context, 02_For Review, 03_Final Output.
05

Agents

Until now: you ask, it answers, you copy-paste, you execute the plan. With agents: you ask, and it executes the plan. It books the flight, files the ticket, sends the message, runs the code. This is the next major shift, and it's already starting.

Example agent workflow planning a Santa Barbara trip — searching, comparing flights and hotels, and adding to calendar.